Tracking the ROI of content on a webpage involves analyzing various metrics to determine the effectiveness of the content in achieving its goals. This can include tracking conversions, such as purchases, sign-ups, or downloads, that result from visitors interacting with the content. Additionally, monitoring engagement metrics like time spent on page, bounce rate, and social shares can provide insights into how well the content is resonating with the audience. By analyzing these metrics, businesses can assess the performance of their content and make informed decisions about future content strategies. Tracking ROI helps ensure that content efforts are aligned with business objectives and can lead to improved content effectiveness and overall marketing success.