The evolution of SEO authority is transitioning from traditional backlink-focused approaches to a more holistic view that includes brand signals. While backlinks remain important, search engines increasingly consider brand signals such as brand mentions, social media presence, and overall brand authority. This shift is driven by the need to provide users with more relevant and trustworthy results. Building a strong brand presence online, therefore, plays a crucial role in SEO success. This includes creating valuable content, engaging with your audience, and establishing your brand as a credible and authoritative source in your industry.