To get more from Google Ads, businesses can focus on several key strategies. Firstly, refining keyword targeting to reach a more relevant audience can improve ad performance. Secondly, optimizing ad copy and landing pages for higher click-through and conversion rates is essential. Thirdly, leveraging ad extensions to provide additional information and stand out in search results can increase visibility. Additionally, setting and monitoring campaign goals, adjusting bids based on performance, and regularly testing ad variations are crucial for ongoing improvement. By implementing these strategies, businesses can enhance their Google Ads performance, increase ROI, and achieve their advertising objectives more effectively.