When choosing between Google Ads and Facebook Ads for a 2024 campaign, several factors should be considered. Google Ads is effective for reaching users actively searching for products or services, making it ideal for capturing high-intent leads. On the other hand, Facebook Ads excels at targeting based on demographics, interests, and behaviors, making it suitable for brand awareness and reaching a broader audience. The decision should be based on campaign goals, target audience, and budget. Businesses looking to drive immediate conversions may prefer Google Ads, while those focused on building brand awareness and engaging a specific audience may find Facebook Ads more beneficial.