Semantic HTML, which uses tags to clearly define the structure and meaning of content, offers several advantages for SEO. Firstly, it helps search engines understand the context and relevance of content, improving the chances of ranking for relevant search queries. Secondly, semantic HTML can enhance the user experience by making content more accessible and readable, which can indirectly impact SEO performance. Thirdly, it provides a foundation for implementing structured data, which can further enhance search engine visibility through rich snippets. Overall, using semantic HTML can improve both the visibility of your content in search results and the experience of users interacting with it.