This title suggests that the content will provide a detailed, step-by-step guide on how to conduct a competitive analysis in the field of digital marketing. A competitive analysis involves researching and evaluating competitors’ strategies, strengths, weaknesses, and market positioning to gain insights that can be used to improve one’s own marketing efforts. The term “step-by-step guide” implies that the content will break down the process into manageable and actionable steps, making it easier for readers to follow and implement. By following the guide, marketers can gain a better understanding of their competitive landscape and identify opportunities to differentiate themselves and enhance their marketing strategies.