Utilize offline conversions to refine Google Ads campaigns for enhanced profitability. By integrating offline data, such as in-store purchases or phone inquiries, with online advertising efforts, businesses gain valuable insights into the effectiveness of their ad campaigns. This data enables them to make informed adjustments to their ads, targeting, and bidding strategies to maximize returns on investment. Leveraging offline conversions allows advertisers to attribute sales and conversions accurately, providing a more comprehensive understanding of campaign performance across various touchpoints. Ultimately, this approach enhances campaign optimization, driving higher profits and maximizing the impact of Google Ads investments.